The Australian rooftop solar market is currently navigating turbulent waters. As Warwick Johnston from Sunwiz highlights a “profit squeeze” due to falling wholesale panel prices and a slowdown in installation rates. Despite over one-third of Australian households embracing rooftop solar, the sector faces a troubling decline in lead volumes, sales, and conversion rates. During these tough times, solar retailers must adopt strategic measures to survive and thrive. Enter Omnidian.

The Current Market Conundrum

Sunwiz’s report highlights a stark reality: since mid-2022, panel prices have halved, yet the anticipated boom in installation volumes has not materialised. Retailers, who previously capitalised on customers opting for larger systems, now see a shift. Consumers are investing less per installation, further straining the impact of rising inverter prices and labour costs. This scenario has led to a severe profit squeeze for both wholesalers and retailers.

The Omnidian Advantage

In these tough times, partnering with Omnidian can be a game-changer for solar retailers. Omnidian’s comprehensive post-installation service solutions and service-led sales approach offer a vital lifeline, helping alleviate the pressures of rising overheads and unpredictable market conditions. Moreover, a partnership provides a key differentiation factor, boosting retailers’ sales.

Here’s how a partnership with Omnidian can make a difference:

Service-led sales and exceptional post-installation service: A service-led sales approach utilises Omnidian’s technology to provide exceptional service which helps drives sales and customer satisfaction. Omnidian emphasises the value of ongoing proactive service and support as an approach to help retailers distinguish themselves from their competitors.

Simplified operations and reduced overheads: Omnidian’s services enable solar retailers to simplify their operations by outsourcing their service function to a trusted partner. This strategic move reduces operational costs, enabling retailers to focus on their core strengths – sales and installations.

Scalable long-term growth: Solar retailers need sustainable growth strategies to address immediate challenges and future complexities. Omnidian offers scalable, cost-effective solutions that minimise the need for expensive truck rolls and other high-cost operations, laying a solid foundation for stability. Without scalable solutions, retailers risk unsustainable growth and overburdened staff.

Overcoming Market Challenges with Omnidian

Despite the current hurdles, there is a silver lining. The increasing adoption of residential battery energy storage systems presents a new revenue stream for retailers. Omnidian’s services extend to these systems, offering comprehensive post installation support to their customers who may find maintenance of these storage solutions daunting.

Sunwiz’s data reveals that 2023 saw a record 57,000 residential battery installations, a trend expected to continue. Retailers who adapt to include these systems in their offerings can tap into this burgeoning market segment. Omnidian’s support in managing these assets is crucial for maintaining high service standards and operational efficiency.

Looking Ahead

The “new normal” of market challenges demands a strategic response from solar retailers. By partnering with Omnidian, retailers can not only weather the current market conditions but also pave the way for sustainable business growth. As the market evolves, those who adapt and innovate will lead the way. Omnidian is ready to support solar retailers on this journey, ensuring they not only survive but flourish amidst the challenges.

Together, we can elevate standards in the solar industry, delivering reliable, high-quality solar solutions to every Australian household.

To learn more about Sunwiz, visit wwww.sunwiz.com.au